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THE TUMBLR 20 | NEW YORK FASHION WEEK

Oh, the memories! This is a quick (and beautifully edited) film of the Tumblr 20 at the Hudson Hotel throughout the duration of our 10-day stay. Catch a glimpse of the Style Closet sponsored by NMRKT, our private lounge, and the overall hotel’s awesomeness. Also, you can peep me in the video quite a few times (16 year old black kid with big hair)! A huge THANK YOU, once again, to Rich Tong, Morgan Hotels, Holly Stair, and the rest of the Tumblr 20 for making it the most amazing experience of my life. Forever grateful.

NYFW RICH TONG FASHION NEW YORK FASHION WEEK TUMBLR HOLLY STAIR

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出典: fredseibert

staff

Tumblr’s David Karp and Mashable interviewer Lauren Indvik at Decoded Fashion. (Photo: Mashable Tumblr)
Karp’s slides had the classic “Tumblr blue” background as he explained Tumblr’s ecosystem of creators, curators and audience, as well as fashion’s... — *Tumblr’s David Karp and Mashable interviewer Lauren Indvik at Decoded Fashion. (Photo: Mashable Tumblr)*

Karp’s slides had the classic “Tumblr blue” background as he explained Tumblr’s ecosystem of creators, curators and audience, as well as fashion’s role in the Tumblrverse. Though the website has received scrutiny and crticism recently for its problematic relationship with fashion, Mr. Karp demonstrated Tumblr’s growing ties with the fashion community, including some of the best examples of fashion tumblrs (Vogue, Dolce & Gabbana, the New York Times magazine).
“Anyone inspired by world fashion… can participate with fashion in meaningful ways,” said Mr. Karp. “At its core, it’s a creative community… a creative platform with the creative ability to tell stories.”
Mr. Karp was engaging and answered questions quickly and without hesitation in a clipped accent. He spoke vaguely of “leveraging unique resources to add value to Tumblr,” though it was unclear if he was talking about existing Tumblr features or ones to be rolled out.
Mashable’s Lauren Indvik brought up Tumblr’s recent gaffes with the fashion industry, but Mr. Karp was dismissive in the most friendly of ways. “It was heavily publicized,” he said of Tong’s departure, and insisted that the difference incidents be “decoupled.” He stated that a maligned effort by Tumblr’s former fashion director Rich Tong was just a proposal sent out for feedback, and that someone merely decided to make “a big fuss” about its contents prematurely. He then spoke glowingly of Valentine Uhovski, the new director for Tumblr’s fashion (with a promise of pulling together Fashion Week programming).
Mr. Karp also spoke of the multitude of bloggers who use the site, assuring that Tumblr gives them more “touch points” into the industry.
“I don’t think anyone else… gives opportunities in this platform,” he said confidently.
But what seemed to be the centerpiece of the keynote was Tumblr’s new plan for advertisers (i.e., Tumblr’s monetization strategy). Tumblr will be rolling out a new, two-pronged advertising schema. Advertisers will be allowed access to the Tumblr Spotlight, a portion of the site that new users can browse, which Mr. Karp called a “major point of discussion.” Mr. Karp is also letting advertisers into the Tumblr Radar section of the site, which heretofore only featured sites chosen by Tumblr. Mr. Karp did not elaborate as to who the advertisers will be or the nature of the ads.
He credited Tumblr’s previous lack of advertisements to his own reservations. He did not hide his (friendly!) contempt for advertising, emphasizing that Tumblr is a creative community which values expression, which advertising, in his opinion, is not.
The Ever-Affable David Karp Talks Tumblr’s Two-Pronged Advertising Strategy at Decoded Fashion Conference | Betabeat — News, gossip and intel from Silicon Alley 2.0.

出典: betabeat.com

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akio

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akio@tumblr: Tumblr Blackout Day starts 12AM Saturday/Sep 3 (this Saturday)

yourfandomsucks

If you are planning on participating, make sure your last tumblr post the night beforehand is “BRB Blackout”, so people know why you are gone. Also, please reblog this post so that as many people as possible know when the blackout starts.

Whatever your respective time...

tumblr blackout

Tumblrどうなるのかな（その３）

前回

このMashbleの記事を読むと、Yahoo!とTumblrの広告チームは黄色信号っぽい？

How Yahoo derailed Tumblr After Marissa Mayer promised ‘not to screw it up’

GoogleとYouTubeのような関係にはならずに、それはありがちだけどサンフランシスコとニューヨークで顔を合わせていないから？

ソフトバンクがガンホーやアリババ株売って資金作っているのはスプリントの方じゃなくてYahoo!とヤフーの方に使うからかな。

モバイルの方はヤング世代は動画方面でおっさんはフェードアウトかmediumか。

dsbdのサイドバーのこれ。

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Amazon.co.jp - [ムーンスターファインバルカナイズ] ALW SIDEGOA ALW SIDEGOA ALW SIDEGOA

アプリの完璧さをご確認ください。

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akio@tumblr: Tumblr Blackout Day starts 12AM Saturday/Sep 3 (this Saturday)

Tumblrどうなるのかな（その３）